I began writing this post under the title “The Perks and Perils of Shopping Abroad.” However, I soon realized that the insights you are about to read are much broader than my mishaps in the grocery aisles.
The larger story starts in the years after the Second World War. (Or even after the First World War and the Bolshevik Revolution.) It gains steam in the Cold War and the Race for Space. However, the more immediate story starts in the aisles of my local German grocery store, Edeka. And like the larger story of political machinations, it’s fraught with perks and perils.
For example, it was recently brought to my attention that the lovely, fragrant German laundry detergent I’ve been using for about three months is actually fabric softener. Who knew? Well, in fact, I had suspected for a few weeks. My clothes were so fragrant and soft! But were they clean? Well, they weren’t not clean.
These things happen when you shop abroad.
But great things happen too. This morning, I was meandering the aisles of our grocery store, picking up jam, sorting through coffee, and pondering fish, when I stumbled upon the most amazing thing on an Eastern European/Russian shelf. Moon Pies! Well, okay, Choco-Pies–but they were Russian Moon Pies! Eureka! For all of you non-American (or non-Southern) folks out there, here’s a little lesson: Moon Pies are chocolate, graham, and marshmallow pies that are a Southern staple and made in Tennessee. Before the markets were flooded with snack cakes and convenience food, there was the Moon Pie. Apparently, they were produced beginning in the 1920’s and they were certainly big stuff in the sixties and seventies. (My mother loved to pack my lunch with Little Debbie Oatmeal Cream Pies, but my heart, and my taste buds, yearned for Moon Pies.) They were iconic. And delicious.
And here I was, in Germany, staring down a Russian doppelganger! At first I laughed, and then I greedily stuffed a box into my shopping cart! I considered my good fortune as I walked the streets of town, heading home with my grocery bag and its treasure. But as I walked, I started thinking about more than my good fortune. I started thinking about the doppelganger-ness of the little chocolate pie: the shadowy counterpart, the ghostly (and ominous) double. The American Pie/the Russian Pie: forever locked in a shadowy dance.
For sure, I’ve watched too many episodes of “The Americans,” the Cold War spy drama, lately. But my odd brain was playing out this Spy v. Spy (Pie v. Pie) drama and finding it fascinating.
By the time I got home, I was mad to know more. I ripped out the Choco Pie box and scanned the label for clues–amongst the Cyrillic (Russian) script and German sticker stood out something I could decipher. Original since 1974. Ha! It wasn’t the original then–we got there first. Not only did we get to the moon first*, but we got to the moon pie first. I chuckled as I opened the box and saw that the pies were smaller than their American counterpart. Well, what did I expect?
But then I took a bite. Oh my. I took another bite. They were delicious. So fresh, so chocolaty. I felt conflicted in my patriotic soul. There had to be an explanation for this; no way the shadowy double could rival the Southern staple. Think, think! (Take another bite.) Think some more! Oh–of course–the problem is that too many of the American Moon Pies I’ve eaten have been plucked from dusty lower shelves of rundown convenience stores or seedy Stuckey’s truck stops. Who knows how long they had lingered there, gathering dust and grime? That’s it. That must be it.
I was raised in the 70’s with a taste for Moon Pies and Tang. In my mind, that era will always be about playing kick the can, catching fire flies, eating Moon Pies, and drinking Tang like the astronauts. I remember some of the Apollo missions; I coveted the GI Joe astronaut dolls (Barbie never had the astronaut get up, although her house and pink convertible weren’t too shabby); and I marveled when Skylab sustained people and research in space.
I didn’t cheer on the Cold War or Nuclear Proliferation– they scared the hell out of me– but I was a product of a culture and a time. I didn’t know whether I was an observer or participant, but I felt the adrenaline of the Race. The Race for Hearts and Minds, the Race for Space, for Superiority, for Survival. And then I tucked my head down into a Moon Pie or Mad Magazine and took refuge from the noise of it all.
Only to find today that, maybe– just maybe– my youthful Soviet doppelganger was doing the same thing in 1974.
Only she couldn’t call her treat a “Moon Pie”. . . because we got there first.
Just another lesson learned at my German grocery store.
*Sort of. We put a man on the moon first. But before that, the Soviet Sputnik program beat us into outer space and the Soviet Luna program reached the moon with unmanned crafts.
12 thoughts on “Moon Pies and Moon Landings (Modern History and the German Grocery Store)”
I live in Viet Nam and Orion Choco Pies are left as offerings to the ancestors in most family alters. I’ve rarely seen people eat them; they are many ghost food.
That’s so interesting! Well, I can see that they’d be worthy of an offering; I’m definitely a fan. Thanks for stopping by and reading!
Apologies, I should have written ‘MAINLY ghost food.’ That will teach me to read back what I have written before I click.
It is actually a big compliment – the ancestors get the very best fruit, food, incense and cigarettes so they will bless the family.
“Not only did we get to the moon first*, but we got to the moon pie first.” – this post was much fun to read! And reminded me of the time many years back when I was trying to explain ‘frizz-control shampoo’ to the all-German staff at a departmental store (ambitious I know, couldn’t just settle for regular ‘shampoo’). My German must’ve been pretty bad because they kept handing me shower gel instead.
Thanks so much. And, yes, it’s always a comedy of errors trying to navigate consumerism in a foreign language! (But it makes for great stories.) I hope you finally got the frizz control you were looking for!
I honestly didn’t know moon pies were American. I’ve only ever had choco-pies in South Korea, so I like the update about the choco wars between North and South Korea. Fun, interesting post!
Thanks. Yeh, sometimes political maneuverings take a silly turn!
Tang! Did you eat Pop Tarts as well? (or was that a Canadian thing?)
I was never a big Pop Tart fan, but they were big in the States too. (In fact, I’ll have to admit, with some embarrassment, that they are still big and my kids LOVE Pop Tarts.)
Fabric softener! Oh, well, they got wet and they got dry. It should remind us all not to take these things too seriously.
Thank you for the post! It was such a lovely read! After getting a box of Choco Pie today in the store (in Asian grocery store in Paris) I started wondering why the name was switched. So I did a bit of search on the company. As it turned out, although produced in Russia, it was never a Russia/US race for the moon/choco pie, because the company that produces choco pie is actually South Korean. Russia is just one of their main markets, since 15 years ago. So the factory is located in Russia 🙈
Interesting. I did learn, just days after writing that post, that the black market in North Korea for these choco pies is/was through the roof. I guess everyone likes a choco pie, no matter the cost!
Thanks for reading.